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AM making the unreasonable reasonable – IET 2014 M Dixon

AM making the unreasonable reasonable - IET 2014 M Dixon

The
objective of this paper is to propose a way in which the AM
concept itself may be made more compelling to Top
Management and Leadership. One way to look at AM is that it describes
what we should do in today’s constrained and crowded world
in order to make radical progress in a ‘reasonable’ way.